Build a Standout Business

Hi Reader, When you have a service business it's just not as easy to sell your offer. People want to know a lot more more about you. In order to buy, they need to feel like they want to spend time with you. So, you need to show them who you are as much as you need to tell them about your offer. You need to create a nurturing experience that helps them get to know you so they'll feel like they're a good fit for your offer. So, here's the golden nugget: You can have a shorter nurturing...

Hi Reader, Right now, in 2024, the most successful digital content is coming from short-form style videos.I'm talking about quick video clips no more than 60 seconds in length. But short form videos are more than just fleeting content that's here today & gone tomorrow; they’re powerful tools that can turn viewers into loyal clients.The good news is that short video clips are easy to make – (Think of them as minimalist content). But the problem is in order to have them perform well you’ll need...

Hi Reader, You've probably figured out by now that I'm a big fan of using video. (why else would my brand be called 'awesome videomakers,' right?) But the job of posting new content day after day - especially if it's video - can seem super daunting. So, what if you were able to take 3 or 4 of your best performing videos and turn them into ads - with a tiny budget behind them? And, if set up properly, would have people coming to you who know they're a perfect fit for your offer? And whenever...

Hi Reader, Breaking through the noise of a content-saturated online space isn’t just about being different—it’s about being real. A couple of weeks ago I co-hosted the Authenticity Code masterclass that was addressing what I think is the biggest online dilemma of our times: Everyone is publishing content online…but very few are actually showing up authentically… So, this week I’m sharing just my part of the replay from that masterclass, (it's just 20 minutes), where I went in depth on how to...

Hi Reader, We don't have long to stand out in a noisy world, so it's more important than ever to be clear and impactful. For your business, showing up authentically is the best way to attract your most ideal customers. But, there's a lot of mis-interpretations around the word "authentic."In marketing, unethical marketers use it as a manipulative tactic to make you feel insecure or as a way to sell to you. In society, someone acts like a jerk, and their excuse is, “I'm just being authentic.”...

Hey Reader, If you woke up today thinking about what to look forward to in the New Year… here’s a simple change you can make that could make all the difference to your level of impact. First, I have to admit that I’m not a futurist. (I don’t really know what’s going to happen in the new year). But, after doing so many interviews on my podcast with really smart people and after working with a bunch of really smart clients this past year… I’ve learned quite a bit about what’s working and what’s...

Hi Reader, I'll bet you find it super challenging to keep up with posting valuable, relevant content that resonates with your audience - every, single day.And if you're not careful, when you try to post that often, you can easily create an endless gerbil wheel of work for yourself that will inevitably lead to burnout.But what if you could get a month's worth of your content done in just 1 hour?Stay tuned because that's what we're talking about today - in my last episode for 2023.I'm covering...

Hey Reader, Have you ever wondered how to successfully host a virtual summit that’s both engaging and efficient – but not super long & boring? The only thing worse than a long boring webinar……is a much longer, boring virtual summit(you know the kind that that lasts for several days of long, boring presentations that turn into a pitch fest) Well, now there’s a remedy thats been developed by this weeks guest, Mia Moran. Mia wanted to host a month-long event during the holiday time…(A time...

Hi Reader, Have you been thinking about creating a signature course or group coaching program? Is 2024 the year you’re going to create & host the kind of experiential learning program that can help you impact more people and scale your business? If your goal for next year to use an online course to create long-term, sustainable revenue, then check out this week’s guest, Matthew Biggar, who says that to ensure your program’s success, you should build a Micro Course first. Listen up because we...

Hi Reader, I was reading a post on LinkedIn that was making a bunch of predictions for 2024 by a business coach named Nat Berman. The thing that caught my attention was that he was predicting a personal brand explosion. He said: "Most of the CEOs, Founders & entrepreneurs who have been sitting on the sidelines won't any longer. They'll realize how important it is to be known for more than just their jobs."But, more critically,"They'll also be looking at other personal brands as a form of...