Stand out in a crowded market by bringing more personality to your marketing

Hi Reader, We don't have long to stand out in a noisy world, so it's more important than ever to be clear and impactful. For your business, showing up authentically is the best way to attract your most ideal customers. But, there's a lot of mis-interpretations around the word "authentic."In marketing, unethical marketers use it as a manipulative tactic to make you feel insecure or as a way to sell to you. In society, someone acts like a jerk, and their excuse is, “I'm just being authentic.”...