Personal Brands aren't just for CEOs

Hi Reader, I was reading a post on LinkedIn that was making a bunch of predictions for 2024 by a business coach named Nat Berman. The thing that caught my attention was that he was predicting a personal brand explosion. He said: "Most of the CEOs, Founders & entrepreneurs who have been sitting on the sidelines won't any longer. They'll realize how important it is to be known for more than just their jobs."But, more critically,"They'll also be looking at other personal brands as a form of...